W. VinZant Restaurants (Louie’s Wine Dive) reached out to design a new menu layout for their concept, Bemiston Cocktail Club. One of the interesting things about this contract was that the client was a fan of an icon/vector illustration design aesthetic other restaurants and businesses used in the area. Among them, Boulevard Brewery, City Barrel and others.
So, in addition to the menu format outlined by the client, specifically laying out pages to fit on a handheld clipboard, they wanted to create illustrations around their menu. This included food items and cocktails. With the cocktails, they chose specific glassware for their drinks, and worked to reflect that for this contract. With all that in consideration, not only was this a design gig, but almost became a branding endeavor as well. And ultimately an exciting one at that.
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