So a few years ago a Hellboy whiskey was released. Specifically, Hellboy Hellwater Cinnamon Whiskey. And as much as I love Hellboy, let alone the idea of a Hellboy whiskey when it came out, I was definitely underwhelmed by it’s packaging. Check it out below.
Sure, it’s not horrible, but it just didn’t feel like it reflected the brand Mike Mignola developed around Hellboy. Granted, I’m not an expert. This opinion is based on the design work for Hellboy comic collections, as well as the Skeleton Head wine label he designed…
The product that went to market definitely didn’t feel like it reflected the tone for Mignola’s work. Though I feel like I will be eating SO MUCH crow if Mike Mignola did in fact design the whiskey label! BUT I thought I’d take a stab at redesigning the label to something I thought would be more on-brand.
This will be an interesting project.
COMING SOON: Key Art…