The restaurant group behind Taco Republic wanted to push their taco truck catering over the holiday season. This initiative included a billboard placement, as well as a social media push & a spotlight on their site.
One fun thing about this campaign was that, outside of their brand logo, font & photos, based on conversations, they didn’t seem to have assets on-hand to push the messaging they had in mind. So it was definitely fun to create keyart to achieve their goals in the campaign.